Company Statement

For the last 80 years, EmblemHealth has been taking care of New York’s heart and soul, its people. Today, health care is more complex than ever. That’s why we’re at the forefront of change. We work alongside our customers to offer access to high-quality, affordable care, help navigate the health care experience, and make good health achievable; because everyone deserves to be taken care of. We deliver on our mission every day by living our values with our colleagues, members, clients and partners. It begins with caring and respecting all those we work with. We believe a culture of diversity and inclusion is vital to serve our unique and diverse customers. We seek for continues improvement and innovation and believe being agile and nimble is our advantage. We bring a strong sense of partnership to every relationship – internally and externally. The EmblemHealth family of companies offers competitive health, welfare, and retirement benefits as well as incentive pay plans and more.

Public Relations Associate

📁
Manager & Professional
📅
2013B Requisition #
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EmblemHealth, one of the nation’s largest non-profit health insurers, is seeking a Public Relations Associate to join our growing team. The Public Relations Associate will serve as the PR Department’s “newsroom manager,” supporting day-to-day operations by coordinating with internal teams; maintaining project plans and media lists; and scheduling and attending media appearances and events. The ideal candidate is a digital native and roll-up-your-sleeves type who thrives on attention-to-detail and connecting the dots in a high-performing, fast-paced culture.


Responsibilities:

 

Internal Coordination and Project Management

  • Support the “hub and spoke” model of the Public Relations department by coordinating across teams, departments and external partners to develop media products, obtain approvals and amplify coverage on social media and other platforms.

  • Compile and send daily news clips, alerts, media summaries and reports to EmblemHealth executives and internal team members. 

  • Leverage media monitoring platforms to develop segmented press lists and reporting dashboards. Research and maintain list of media and influencers for EmblemHealth and AdvantageCare Physicians to follow and engage with on social media.

  • Prepare fact sheets, media advisories and press releases.

  • Maintain project plans and trackers, including a master earned media tracker, a spokespeople tracker, and a content calendar for EmblemHealth’s blog.

  • Monitor EmblemHealth’s Press inbox and escalate time-sensitive inquiries.

  • Develop and maintain EmblemHealth and AdvantageCare Physicians’ online media centers, including uploading press releases and working with EmblemHealth’s Design team to develop multimedia assets (e.g., videos, infographics).

  • In partnership with the Events and Sponsorships team, identify and track conferences, external committees and organizations that align with EmblemHealth’s mission and values. Maintain proactive calendar of industry awards and recognitions and coordinate materials for nomination submissions.

  • Identify digital solutions that enhance the PR Department’s nimbleness and efficiency, from “quick wins” like smartphone apps to administrative solutions like scheduling platforms.

  • Schedule meetings and coordinate internal reviews and approvals. Maintain PR department’s budget trackers and process invoices.

     
External Relations
  • Schedule interviews and media appearances. Provide hands-on support in prepping spokespeople for appearances, including testing technology capabilities for video interviews. 

  • Provide proactive, hands-on support at corporate and community events where there is a media presence.

  • Coordinate press invites for events and develop a PR run-of-show for events.

  • Capture photos and videos at events for media releases and social media promotion.

  • Provide recap of events, including photos, key highlights, coverage and content that can be leveraged on social media.

Qualifications:
  • Demonstrated project management skills and ability to build strong relationships with internal partners and external media

  • Demonstrated ability to navigate and thrive in a fast-paced media environment, including unpredictable hours and crisis situations, with poise

  • Able to independently move projects forward, prioritize tasks, and meet deadlines

  • Passionate about mission-driven brands and storytelling. Interest in working in health care

  • B.A. or B.S journalism, public relations or communication

  • 1-2 years of experience in public relations (internship experience is applicable)   

  • Social media proficiency/experience required

  • Professional photography skills preferred, or willingness to learn

EEOC Statement

We are committed to leveraging the diverse backgrounds, perspectives and experiences of our workforce to create opportunities for our people and our business. We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or any other characteristic protected by law.

Sponsorship Statement

Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws and regulations, EmblemHealth may provide work visa sponsorship for certain positions.

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