Company Statement
EmblemHealth is one of the nation’s largest not for profit health insurers, serving members across New York’s diverse communities with a full range of commercial and government-sponsored health plans for employers, individuals, and families. With a commitment to value-based care, EmblemHealth partners with top hospitals and doctors, including its own AdvantageCare Physicians, to deliver quality, affordable, convenient care. At over a dozen EmblemHealth Neighborhood Care locations, members and non-members alike have access to community-based health and wellness guidance and resources. For more information, visit emblemhealth.com.
Marketing Research Specialist
- 💼
- EmblemHealth
- 📅
- Mar 19, 2025 Post Date
Summary of Position
• Support Marketing Intelligence team leads on initiatives to analyze business needs and manage research projects, both
primary (quantitative and qualitative) and secondary.
• Use data and research to provide meaningful insights throughout the organization that help to solve business challenges with
our audiences and drive results.
Principal Accountabilities
• Support and manage all aspects of primary market research projects, including research design, execution, and
analysis.
• Conduct traditional and online market research in-house and through third-party vendors, including focus groups,
online surveys, brand tracking, competitive analysis, social listening, and in-depth interviews.
• Lead project management for research deliverables to support project leads, including recommending research
methodologies, sourcing and managing vendor relationships for third-party research, questionnaire development,
programming surveys, QA’ing surveys, maintaining sample files, tracking survey completes, and report writing.
• Leverage secondary data, including syndicated reports, databases, and competitive intelligence, to supplement and
enhance primary market research.
• Produce competitive intelligence reports and analyses, working with internal partners to assess and refine needs.
• Share and present the data and analyses to internal partners and stakeholders.
• Support the creation of thought leadership documents, including providing relevant primary and secondary research
findings and data.
• Create research outputs using a story-based reporting approach, incorporating results into various formats (e.g., onepagers, infographics, presentations, dashboards).
• Produce timely reporting (automated and custom) that is actionable and easy to understand.
Education, Training, Licenses, Certifications
• Bachelor’s degree in marketing, business, psychology, statistics, data science or related field
• Master’s degree preferred
Relevant Work Experience, Knowledge, Skills, and Abilities
• 3 – 5+ years’ relevant work experience, including the practical application of research methods to business contexts. (R)
• Experience in supporting or directly managing both qualitative and quantitative consumer research projects. (R)
• Experience or interest in health care. (P)
• Experience utilizing research platforms such as Qualtrics, MediaRadar’s Magnifier (formerly known as Numerator), and
Competiscan. (P)
• Self-starter who proactively identifies opportunities to innovate, collaborate and realize efficiencies. (R)
• Compelling communicator who can synthesize research and data into a clear, actionable business narrative. (R)
• Excellent attention-to-detail, organization, and accountability. (R)
• Natural ability to empathize and engage with customers in a research setting. (P)
Security Disclosure
If you receive a job offer from EmblemHealth, the email will be from “HRTalentAcquisition” with the subject: “Offer of Employment for (job title) – Please respond online.” We will never ask you to join a Google Hangout, buy your own equipment, or pay to apply. We also do not use third-party email services like Yahoo or Gmail.
Pay Disclosure
At EmblemHealth, we prioritize transparency in our compensation practices. We provide a good faith estimate of the salary range for potential hires, which is based on key factors such as role responsibilities, candidate experience, education and training, internal equity, and market conditions. Please be aware that this estimate doesn’t account for geographic differences related to your work location. Typically, new hires may not start at the top of this range, as compensation is tailored to each individual's circumstances. For union positions, salaries will be determined according to the collective bargaining agreement. Join us at EmblemHealth, where your contributions are valued and supported by fair compensation.
EEOC Statement
We value the diverse backgrounds, perspectives, and experiences of our workforce. As an equal opportunity employer, we consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity, pregnancy, marital status, national origin, disability, veteran status, or any other protected characteristic protected by law.
Sponsorship Statement
EmblemHealth may provide work visa sponsorship depending on factors such as business unit requirements, position nature, costs, and applicable laws and regulations.