Company Statement

For the last 80 years, EmblemHealth has been taking care of New York’s heart and soul, its people. Today, health care is more complex than ever. That’s why we’re at the forefront of change. We work alongside our customers to offer access to high-quality, affordable care, help navigate the health care experience, and make good health achievable; because everyone deserves to be taken care of. We deliver on our mission every day by living our values with our colleagues, members, clients and partners. It begins with caring and respecting all those we work with. We believe a culture of diversity and inclusion is vital to serve our unique and diverse customers. We seek for continues improvement and innovation and believe being agile and nimble is our advantage. We bring a strong sense of partnership to every relationship – internally and externally. The EmblemHealth family of companies offers competitive health, welfare, and retirement benefits as well as incentive pay plans and more.

Digital Marketing Campaign Specialist

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Manager & Professional
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EmblemHealth
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Responsible for driving end-to-end campaign creation, execution, delivery and measurement, primarily leveraging Salesforce Marketing Cloud email/journeys, Adobe Campaign, Adobe Experience Manager (CMS), and Adobe Analytics .Provide strategic technical guidance and creation of SFMC campaign journey/workflow design, to execute email campaign activation and delivery. Develop automated digital campaign delivery process across platforms; e.g. Salesforce Marketing Cloud, Adobe Campaign, Social Studio, Adobe Target. Proactively monitor campaign/journey performance and delivery goals, escalate delivery issues when necessary, enable best practices for email/campaign/journey optimization to meet internal KPI’s. Manage key relationships with internal stakeholders and external partners within the organization(s).

Responsibilities:

  • End-to-end campaign creation, execution, delivery and measurement, primarily leveraging Salesforce Marketing Cloud Adobe Campaign, Adobe Experience Manager (CMS), and Adobe Analytics.
  • Lead efforts to drive campaign connections across Salesforce systems Sales Cloud (CRM), Salesforce Marketing Cloud (Email Marketing Automation), Service Cloud, and Social Media (Salesforce Social Studio).
  • Build Salesforce performance reporting and dashboards, along with email reporting notifications.
  • Define lead flow process with a keen understanding of Einstein Lead Scoring.
  • Develop automated email delivery mechanism levering automation studio for file transfer and or reporting.
  • Own Salesforce Marketing Cloud database audience segmentation process. Create Data Extensions, Salesforce Marketing Cloud Pages, Email templates, and CTAs associated with campaign journeys.   
  • Build automated digital campaign delivery process across platforms.
  • Creation of SFMC campaign journey/workflow design, to execute email campaign activation and delivery.
  • Develop automated digital campaign delivery process across platforms; e.g. Salesforce Marketing Cloud, Adobe Campaign, Social Studio, Adobe Target. 
  • Lead efforts to drive campaign connections across Salesforce systems Sales Cloud (CRM), Salesforce Marketing Cloud (Email Marketing Automation), Service Cloud, and Social Media (Salesforce Social Studio).
  • Own Salesforce Marketing Cloud database audience segmentation process.  
  • Build Salesforce performance reporting and dashboards, along with email reporting notifications.
  • Define lead flow process with a keen understanding of Einstein Lead Scoring.
  • Digital Marketing Performance Reporting - Build Salesforce performance reporting and dashboards, along with email reporting notifications.
  • Work with Business Owners and Program Manager on campaign tactics, goals-setting, objectives, KPIs, and timing.
  • Point person for creating campaign segmentations for internal partners based on targeted audience attributes.
  • Review and understand the current technology Salesforce Eco-system and mar-tech stack, staying up-to-date on new enhancements and available features within various marketing technology platforms.
  • Review and understand the competitive marketplace to determine marketing and members experience enhancement opportunities.
  • Integrate the Speak Human guidelines into all campaigns and deliverables, internally and externally.
  • Ensure creative marketing materials undergo regular review and adhere to brand guidelines

Qualifications:

  • Bachelor’s degree in marketing, communications or related field Required.
  • Certified Marketing Cloud Consultant or Certified Email Specialist.
  • 3+ years of experience with Salesforce Marketing Cloud (ExactTarget) including Journey Builder journey creation, Salesforce Marketing Cloud Connect integration management, Data Extensions, Cloud Pages and AI. Required.
  • At least 1.5 years of experience in Salesforce Marketing Cloud/ExactTarget development and implementations skills. (R)
  • Healthcare, Pharma, and or Insurance related industry experience, Preferred.
  • Strong client-focused orientation and business relationship skills Required.
  • Ability to act as a change agent; to operate with urgency; and to challenge the status quo. Required.
  • Ability to create and deliver results-orientated campaigns simultaneously across multiple products and corporate initiatives Required.
  • Strong team player, leader, self-starter, that create a positive workplace environment Required.
  • Outstanding communication (written, verbal, presentation) and collaborative skills. Required.
  • Detail orientation with strong organization skills Required.
  • Familiarity with all marketing campaign reporting with the ability to report out results and return on investments. Required.
  • Working knowledge in MS Word, Excel, and PowerPoint Required.
  • Proficiency in enterprise-level CMS, CRM, Marketing Automation, Campaign Workflow Management, and Journey Building Required.

EEOC Statement

We are committed to leveraging the diverse backgrounds, perspectives and experiences of our workforce to create opportunities for our people and our business. We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or any other characteristic protected by law.

Sponsorship Statement

Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws and regulations, EmblemHealth may provide work visa sponsorship for certain positions.

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