Company Statement
EmblemHealth is one of the nation’s largest not for profit health insurers, serving members across New York’s diverse communities with a full range of commercial and government-sponsored health plans for employers, individuals, and families. With a commitment to value-based care, EmblemHealth partners with top hospitals and doctors, including its own AdvantageCare Physicians, to deliver quality, affordable, convenient care. At over a dozen EmblemHealth Neighborhood Care locations, members and non-members alike have access to community-based health and wellness guidance and resources. For more information, visit emblemhealth.com.
Director, M & C Strategy & Integration
- 💼
- EmblemHealth
- 📅
- 19 hours ago Post Date
Summary of Job
Develop the company’s overall marketing and communications strategy, ensuring alignment and clarity across all efforts. Establish the short-term and long-term objectives for all marketing and communication campaigns, including the identification and tracking of key metrics that demonstrate campaign contribution to overall business goals and return on investment.
Responsibilities
- Direct, articulate and document comprehensive and integrated marketing and communication strategies that elevate brand awareness, deepen audience engagement, and deliver measurable growth and retention.
- Partner with departments across the company (Product, Sales, Quality, Customer Experience, etc.) to align all marketing and communications efforts with overall business objectives and value propositions.
- Leverage data-driven insights to enhance our market presence and drive sustainable success, assessing opportunities to strengthen and refine segment-specific messaging frameworks.
- Lead the creation of cross- functional creative briefs with internal teams and/or agencies to produce compelling, high quality integrated campaigns.
- Collaborate with teams within the Marketing and Communications department (Corporate Marketing, Product Marketing, Communications, Marketing Intelligence) to implement high-impact, full-funnel programs and setting measurable KPIs.
- Assist Marketing and Communications Operations in developing ongoing campaign dashboards to track and analyze performance metrics, such as customer acquisition, engagement, and retention, and identify areas for improvement.
- Forecast future outcomes using historical resource(s) and performance data.
- Socialize campaigns results across the organization creating clarity around the performance of marketing activities and their impact on targeted outcomes.
- Write narratives and create strategy slides and executive summaries that translate the marketing plan for nonmarketing audiences.
- Serve as a thought leader, staying up to date with industry trends, best practices, and emerging marketing technologies.
Qualifications
- Bachelor’s degree in marketing, communications, psychology, business, data science, analytics or related/equivalent
- 10 – 12+ years of professional experience related to marketing strategy and communications (Required)
- 7+ years of professional experience developing marketing strategy that differentiate from competitors and that align with
strategic audience insights and business objectives (Required) - Experience in health care/health insurance research including institutional knowledge of capabilities and restrictions with
core audiences (Preferred) - Experience building a research roadmap to align with organizational and department-level goals (Required)
- Experience designing frameworks to develop brand identity and measurable KPIs to track and iterate for optimization (Required)
- Compelling communicator who synthesizes research into a clear, actionable business narrative (Required)
- Proficient with MS Office - Word, Excel, PowerPoint, Outlook, Teams, SharePoint, etc. (Required)
- Demonstrated ability as a change agent throughout the organization to integrate marketing and organizational strategy (Required)
- Proven experience to manage and lead projects and multi-disciplinary teams (Required)
- Experience working directly with C-suite executives on a daily basis (Required)
Security Disclosure
If you receive a job offer from EmblemHealth, the email will be from “HRTalentAcquisition” with the subject: “Offer of Employment for (job title) – Please respond online.” We will never ask you to join a Google Hangout, buy your own equipment, or pay to apply. We also do not use third-party email services like Yahoo or Gmail.
Pay Disclosure
At EmblemHealth, we prioritize transparency in our compensation practices. We provide a good faith estimate of the salary range for potential hires, which is based on key factors such as role responsibilities, candidate experience, education and training, internal equity, and market conditions. Please be aware that this estimate doesn’t account for geographic differences related to your work location. Typically, new hires may not start at the top of this range, as compensation is tailored to each individual's circumstances. For union positions, salaries will be determined according to the collective bargaining agreement. Join us at EmblemHealth, where your contributions are valued and supported by fair compensation.
EEOC Statement
We value the diverse backgrounds, perspectives, and experiences of our workforce. As an equal opportunity employer, we consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity, pregnancy, marital status, national origin, disability, veteran status, or any other protected characteristic protected by law.
Sponsorship Statement
At EmblemHealth, we are committed to building a diverse and talented workforce. However, we are unable to consider applicants who require, or are likely to require, either before or after hire, visa sponsorship for work authorization in the United States, including but not limited to H-1B, F-1 (STEM OPT), TN, or any other non-immigrant status. Some extremely rare exceptions may apply based on critical business needs.