Company Statement
For the last 80 years, EmblemHealth has been taking care of New York’s heart and soul, its people. Today, health care is more complex than ever. That’s why we’re at the forefront of change. We work alongside our customers to offer access to high-quality, affordable care, help navigate the health care experience, and make good health achievable; because everyone deserves to be taken care of. We deliver on our mission every day by living our values with our colleagues, members, clients and partners. It begins with caring and respecting all those we work with. We believe a culture of diversity and inclusion is vital to serve our unique and diverse customers. We seek for continues improvement and innovation and believe being agile and nimble is our advantage. We bring a strong sense of partnership to every relationship – internally and externally. The EmblemHealth family of companies offers competitive health, welfare, and retirement benefits as well as incentive pay plans and more.
Digital Marketing Campaign Specialist
Summary of Job
Responsible for implementing end‐to‐end campaign creation, execution, delivery and measurement, primarily leveraging Salesforce Marketing Cloud email/journeys, Adobe Campaign, Adobe Experience Manager (CMS), and Adobe Analytics. Participate in the creation of SFMC campaign journey/workflow design, to execute email campaign activation and delivery. Develop automated digital campaign delivery process across platforms; e.g. Salesforce Marketing Cloud, Adobe Campaign, Social Studio, Adobe Target. Contribute to the campaign connections across Salesforce systems Sales Cloud (CRM), Salesforce Marketing Cloud (Email Marketing Automation), Service Cloud, and Social Media (Salesforce Social Studio). With direction from Business Owners and Program Managers, help to implement and monitor campaign tactics, goals, objectives, KPIs, and timing set my management.
Responsibilities
• Contribute to the creation, execution, delivery, and measurement of campaigns within Salesforce Marketing Cloud.
• Develop the creation of journeys including email, SMS, SFDC activation.
• Create data segments and automations that support recurring campaigns and journeys.
• Work with internal stakeholders and external partners within the organization(s) to help ensure adhesion to requirements.
• Review incoming requests ensuring they adhere to management defined best practices.
• Proactively monitor campaign/journey performance and delivery goals.
• Build performance reporting and dashboards, along with email reporting notifications.
Qualifications
• Bachelor’s degree in marketing, communications or related field (Required)
• Certified Marketing Cloud Consultant or Certified Email Specialist (Preferred)
• 3 – 5+ years of relevant, professional work experience (Required)
• Experience with Salesforce Marketing Cloud (ExactTarget) including Journey Builder journey creation, Salesforce Marketing Cloud Connect integration management, Data Extensions, and Cloud Pages (Required)
• 1 – 2+ years of experience in Salesforce Marketing Cloud development and implementations (Required)
• Healthcare, Pharma, and or Insurance related industry experience (Preferred)
• Strong client‐focused orientation and business relationship skills (Required)
• Ability to create & deliver results‐orientated campaigns simultaneously across multiple products and corporate initiatives (Required)
• Strong team player with the ability to be a self‐starter (Required)
• Outstanding communication skills - verbal, written, presentation, interpersonal, collaboration (Required)
• Detail orientation with strong organization skills (Required)
• Familiarity with all marketing campaign reporting with the ability to report out results and return on investments (Required)
• Proficient in MS Office - Word, Excel, PowerPoint, Outlook, Teams, SharePoint, etc. (Required)
• Profic
Security Disclosure
If you are offered a job from one of the EmblemHealth family of companies that includes ConnectiCare, AdvantageCare Physicians, and WellSpark, the offer confirmation email will come from “HRTalentAcquisition” with the subject line: “Offer of Employment for (job title)” – Please respond online”.
We never ask you to join a Google Hangout, request you to purchase your own equipment or pay to apply. We do not send email from a third-party email service such as Yahoo or Gmail.
Pay Disclosure
A good faith estimate of the compensation range for individuals hired to work for the EmblemHealth Family of Companies is provided. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate’s work experience, education/training, internal peer equity, and market and business considerations. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. It is not typical for an individual to be hired at or near the top of the range, as compensation decisions depend on each case’s facts and circumstances. Union roles covered by a collective bargaining agreement will compensate in accordance with the union contract.
EEOC Statement
We are committed to leveraging the diverse backgrounds, perspectives, and experiences of our workforce to create opportunities for our people and our business. We are an equal opportunity/affirmative action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity or expression, pregnancy or related condition, marital status, national origin, disability, protected veteran status or any other characteristic protected by law.
Sponsorship Statement
Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws and regulations, EmblemHealth may provide work visa sponsorship for certain positions.